Why is the illegal medicines advertisement of the network so rampant Remain incessant after repeated prohibition _ whiten

Why is the illegal medicines advertisement of the network so rampant Remain incessant after repeated prohibition _ whiten
As to this, the relevant department pays close attention to, has taken a series of measure, has strengthened centralized renovation and daily supervision, make the unlawful practice of medicines advertisement of the network get the containment of a certain degree. However, after each blow is renovated, peddle " miraculous cure " in name of various dozens of medical organizations Webpage, website and characters chain still can jump into by eye of people again and again, managing the illegal medicines advertisement of the network becomes one present great difficult problem.
The illegal medicines advertisement of the network why is it so rampant and remaining incessant after repeated prohibition? I think,it mainly in that:
First, the entry threshold is on the low side. It is reported, must examine and authorize to deal in the network advertisement through the advertising qualification like traditional advertising management, have the intersection of network and usufruct, nearly enterprise any, manage organizations and individuals, may engaged in this business. In a situation that this kind lacks the overall qualification to examine and permit to online information issue, announce what nearly it will be advertisement " The threshold " Can speak, this has managed and opened the convenient door for network advertisement, standardizing management for being back-end too leaves the hidden danger.
Second, the interests are driven. The largest advantage of network advertisement lies in the cost is low, spreads fast, the pertinence and interaction are strong, with it convenience and space-time getting limitless outside, some illegal operator or whom individual firmly believe characteristic these, totally ignore the basic business ethics criterion, use exaggerating, luring languages to carry on in the network falsely to propagate, even make up and make up the advertisement and examine the lot number, peddle false medicine, rely on the visit capacity of website that soars rapidly to earn the great amount of profit.
Third, the disappearances of the relevant laws and regulations. It is a new supervision subject that the medicines advertisement of the network breaks the law. At present, our country has not directed against the special laws and regulations of advertising management of network medicines yet, no matter according to the relevant regulation of " Advertising Law ", subject to 5 times of penalty to the lawbreaker at most, consult " the medicines advertisement examines and releases the standard " revised newly, can reach 30,000 yuan to fine at most in volume in releasing the behavior illegally, it is only very few too compared with their illegal income.
Fourth, supervise the technological means and does not suit. Possess the intersection of Net surfing and terms, may browse through or touch the intersection of network and advertisement go into hiding. Dispersiveness and disguise of network advertisement have increased the difficulty of supervision objectively, let law-breakers have opportunities virtually. In addition, a lot of network illegal medicines advertisements take the form chained again more at present, only it is very difficult to monitor and hide information according to the traditional supervision method.
If want to strengthen and supervise effectively, put forth effort to purify the advertising market of network, I think, should pursue the advertising management qualification of the network to authorize in an all-round way. Improve the network advertisement and manage entry terms, set up network advertisement as soon as possible and enter the criterion, manage criterion, competition criterion and operation examination and approval of the online advertisement, registration system, stipulate employees must possess certain qualification and condition, especially network medicines advertisement, stipulate strictly relevant entry condition, procedure require and release the standard, standardize management. Should issue the relevant law, the advertising operation of network including medicines advertisement of norm abiding by laws as soon as possible. Devote more efforts to supervising punishment from aspect of France, strengthen the lawbreaker's illegal cost.
The food medicines supervision departments at all levels want the linkage cooperation of departments such as strengthening and industry and commerce, information industry, public security men,etc., form the resultant of forces of illegal medicines advertisement of the comprehensive administration network. Meanwhile, should explore that set up and renovate the illegal medicines advertising department's border joint conference system of the network, it exchanges trends of work to be and open to report a case piece investigate and prosecute situation, research and solve difficulty and problem that run into in the management work together regularly. In addition, it helps to resist the advertising illegal activities of the network to establish the system of credit of advertising market of the network and launch the moral education of network, promote the network operation to contain by oneself.


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